It's the collab no one asked for but everyone needs
the brief
Drive footfall and awareness to the collaboration of the summer, Malibu and Oatly. Encourage residents of London to head down to the iconic Paradise Arches, enjoy a Pina Oatlada with a Malibu soft serve and catch one of the many insane acts from the jampacked Summer event.
what we did
Collaborated with the most relevant Gen-Z influencers to create sketch based content at Paradise Arches, capturing the Pina Oatlada and Malibu x Oatly soft serve. We used strong call to action messaging to drive footfall and bookings to the event of the Summer.
1.15m Impressions
5.3% Engagement Rate
29 Pieces of content delivered
Stirring
up the festivities
THE BRIEF
Out with the old boring Christmas traditions (no one likes Christmas pudding anyway) and let's stir it up! Kahlua wanted to add an exciting kick to the festive vibe, bringing a coffee and rum hit.
what we did
We worked with macro Influencers to create an individual creative concept in collaboration with Revs de Cuba. We delivered a concept that showcased the ‘extra end’ of everyday moments, to create a ‘STIR UP’ video that cuts through the Christmas noise and ensuring Kahlua was the drink of choice for Christmas.
30 Pieces of Content
819K Impressions
3% Engagement Rate
creating the perfect Malicrew
the brief
Drive emotional connection with Malibu's target audience collaborating with Macro Influencers they love, follow, and identify strongly with. Champion the DO WHATEVER TASTE GOOD MINDSET throughout the year, landing what Malibu stands for, giving the target audience a reason to choose Malibu over competition. Be reactive to social trends all year round.
WHAT WE DID
Onboarded 6 of the UK's most relevant Gen-Z Influencers to a 12 month immersive Malibu Brand Ambasadorship. Creating an ongoing reactive monthly campaign activation timeline that champions relatability, authenticity and comedy.
6 Brand Ambassadors
2.5M Combined Reach
6% Average Engagement Rate
the art of perfection
THE BRIEF
To produce a range of assets to launch the limited edition cocktail ‘The Last Word’ featuring the No.3 Gin Pursuit of Perfection Champion – Thomas Hay-Owens.
WHAT WE DID
Shooting in the Berry Bros & Rudd head office location on London’s prestigious St James Street, which created the perfect regal setting for such a classic drink. Delivering multiple web-ready cocktail making tutorials and ready to serve suggestions with voice overs from BBR’s very own Global Ambassador Ross Bryant and Thomas. As well as a full bank of stills to promote the limited run of this delicious bottled cocktail.
We were able to hand over to Berry Bros a fully established set of social-ready assets.
Producing 19 video variations and over 30 stills ready for the launch of the limited edition bottles.
THE BRIEF
Malibu Wanted to create the Ultimate 'Swiftie' Experience tapping into key fan moments of the Eras Tour and Taylor Swifts staple must haves.
malibu x taylor swift
eras tour
WHAT WE DID
We brought together 6 MACRO Talent who truly love Taylor Swift and created a full day activation starting with an On Trade Partner where talent had a full brand immersion with Malibu Cocktails, Taylor Swift freidnship, Malibu Menu takeovers to create optimum brand coverage on stories - followed by a Malibu branded Hummer to continue the content aesthetic.
Malibu had a branded VIP BOX so the talent could see Taylor in Style bringing the whole activation to life with props, mixologists and Taylor magic creating the ultimate branded experience
40 pieces of content
1.5M impressions
4.1% engagement rate
oh so kahlua
THE BRIEF
We were asked to promote Slug & Lettuce St Paul’s and Kahlua bottomless brunch in April! We were tasked with creating content that would give back to Kahlua’s target audience and give them the chance to win a S&L Kahlua Bottomless Brunch for them and their besties.
what we did
We worked with macro Influencers to create a cohesive creative concept in collaboration with Slug & Lettuce St Pauls. We delivered a social first compeition that drove mass engagement for both Kahlua and Slug & Lettuce
20 Pieces of Content
1.5M Impressions
4.1% Engagement Rate
Multi-territory European campaign launch.
THE BRIEF
To run a multi-territory Influencer activation across 9 Central Eastern European countries to drive brand awareness of Staropramen’s Beer Snacks campaign. The goal was to ensure audiences associate Staropramen as the go-to drinks pairing for local favourite bar foods.
WHAT WE DID
We engaged local celebrity Chef Influencers to develop customized 'Beer Snack' recipes, encouraging their audience to cook along and recreate these delectable dishes. We further expanded the campaign by involving Mid-Tier, Micro, and Nano Influencers who responded to the Chef Influencers' recipe videos, attempting the recipes themselves in video format. This challenge-based approach made the campaign more engaging and relevant within specific regions.
369 pieces of content
7.3M impressions
7.37% engagement rate
not just to be enjoyed in the pub.
WHAT WE DID
We planned a two stage creative production, with the first being a studio shoot with product-led hero images. These were used to showcase the ready to enjoy at home bottles and cans – enticing consumers to try the new format beer.
The second stage of the shoot was produced to enhance brand relevance, with visuals showcasing Blue Moon being enjoyed by friends and family in an at-home setting.
THE BRIEF
Mainly considered a special occasion beer, Blue Moon is usually consumed in a venue, but rarely enjoyed in the home setting. Launching a can + bottle version of the iconic drink, Molson Coors asked us to help them make Blue Moon the new enjoy at home drink.
The photo shoot resulted in an extensive and varied asset bank of high-end images that were optimised for social and paid media.
Celebrating National Piña Colada day, with a twist.
THE BRIEF
We aimed to champion Malibu as the go-to-drink for National Piña Colada day on 10th July, through collaborations with relevant Influencers, to drive mass awareness within the UK market, and drive footfall to local Slug & Lettuces.
WHAT WE DID
Utilising several Micro to Mid-Tier Influencers across key verticals which aligned to the brand allowed us to create an activation which was designed to drive high engagement from the very first post. We did this via both Instagram and TikTok platforms, to suit the strengths of our Influencers content styles, in creating high-end assets, and also video content which was designed to be shared to friends and family. And this reflects in the great results we saw for the brand!
15 pieces of content
3.5M impressions
8.2% engagement rate
from rome to your home
THE BRIEF
Molson Coors approached us to create a launch campaign for a new beer to their portfolio, Birra Roma. Birra Roma was an authentic Italian lager which was brewed by an Italian chef and master brewer to pair perfectly with Italian food.
what we did
To showcase the beer’s credibility and Roman roots, we conducted a kitchen location shoot with the master brewer creating authentic Italian recipes in a talk-to- camera style.
A Beer Sommelier was introduced for credibility and shooting a piece exploring tasting notes and interviews with both the Brewer and Sommelier. Additionally, an in-studio product hero shoot captured the beer bottle and perfect pour for high-quality brand images used in marketing materials.
